After launching the first augmented reality print-ad for MINI in 2008, BUZZIN MONKEY is now celebrating another worldpremiere: the first browser-game that can be controlled by your facial expressions:
Red Bull Formula Face.

All you need is a computer and a webcam and you’re just a few steps away from your first interactive race: switch on your webcam, choose your favorite character, individualize it with your own photo, pick a Formula 1, Nascar or Rallye race car and your personal avatar is waiting on the starting grid!

The innovative face tracking is recognizing the user´s mimic and head movement. And this is how you play the game:

- launching a turboboost via blinking
- steering by tilting your head
- and activate certain specials (monster tires, glue, wings etc.) by smiling.

Another feature that brings big laugh in front of the computer and on Facebook are the photo bonus. They begin as soon as you hit one of the cameras floating above the race track, rewarding the gamer who most accurately reproduces the gesture shown. These grimace-photos are stored in your Red Bull Formula Face account and can be shared on Facebook.

Photo bonus

The game is is closely tied in to social networking, as you can post your highscore on Facebook, challenge friends, share your grimace pictures and get all the news from your network by a Facebook-gameticker integrated on the website.

Another highlight in the game is the possibility to download a pdf of your paperfoldable avatar and get your handcrafted racer on your desk, as the whole game is made in a paper style design.

The online race game can be played all over the world for free at www.redbullformulace.com and is available in a range of popular languages. No download or special hardware needed.

If you want to know more about that game, the technical possibilities and the marketing potential of such interactive marketing concepts, please contact me. I am looking forward to discuss the possibilities with you.

RACE ON!