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Do you ever wanted to shoot up an ice-cream truck?

sbecker — Mon, 20 Feb 2012 09:31:19 +0000

Well, Playstation made it possible. And no need to leave the couch for that! To promote the new Playstation game “Twisted Metal” they set up a real truck and some other stuff to blow up in the Nevada desert. People could register at shootmytruck.com and shoot via spacebar with a M249 Squad Automatic machine gun on everything around it watching it in a livestream. Big buzz for the game – a car combat video game where players choose their vehicles and fight each other in different tracks. It will be released later this year on the Sony Playstation 3.

Here is video promoting the interactive project:

The video has already over a million views and a lot of bloggers have been writing about it. Maybe the fact that this explosive project started right on Valentine´s day pushed the viral spread too. Agency: Deutsch L.A.

Found on Digital Buzz.

What is it about Pinterest?

sbecker — Sat, 18 Feb 2012 11:28:13 +0000

Suddenly it was there – Pinterest. A visual curation site where you can make boards including pics and videos. Evan Sharp, co-founder and designer, describes the first idea behind it as a way to organise your photos you found online. But just in a few months it became much more – a social media plattform which is driving more traffic than Google+.

Michael Litman, Head of Engagement at 90:10 Group and blogger on Adverblog, summerized the stats and potential for brands on Pinterest in a nice Slideshare. You should definitely have a look at it here.

Create your own planet – with Google Street View!

sbecker — Tue, 14 Feb 2012 14:51:26 +0000

Ryan Alexander, a San Francisco based web developer and digital artist, created an app. where you can create your own, local planet. Just type in the adress and the system is generating an own planet out of your Google Street View neighborhood. Brilliant idea and really fun to try. Here you can make your world at ‘Street View Stereographic’.

This is how the Monkey-Planet in Munich looks like:

And here are some more planets – just for fun and personal memories in Oslo and Sydney:

May I introduce: The Numberlys!

sbecker — Wed, 25 Jan 2012 15:58:16 +0000

I like that app. and its campaign very much! Numberlys is the latest iPad and iPhone app. from Moonbot Studios. It´s a very lovely animated interactive story about some tiny characters living in a world of numbers. The scenery and style are based on Fritz Lang´s “Metropolis” from 1927. In a new and cute version of it. Though it´s more a movie than a mobile game, with only a few interactive features, it is great to step into the world and discover with “them” the alphabet.

While the app. itsself is maybe a little short, the campaign and view behind the scenes is very interesting and entertaining. Starting with the videoteaser giving an impression of the world waiting for you to discover, there is a bunch of making of-videos available on Vimeo.

Based on the story, there is a video for every letter of the alphabet giving you an impression how costly and lovely this app. was produced. All these videos are shown on a website too.

Of course the project is also connected and promoted via social media channels. There is a Facebook-Account to the app. and you can follow Moonbot Studios and The Numberlys on Twitter too.

And here are the making of videos for “A” for Art, “C” for Character Design and “E” for Editing…

Via

Red Bull Formula Face made it in the Global Innovation Report!

sbecker — Thu, 19 Jan 2012 09:20:01 +0000

Jiiipiiieeeh! Red Bull Formula Face is published in the Global Innovation Report. The quarterly publication by GDR showcases the very latest emerging trends in design, marketing and digital technologies. The report is compiled exclusively for global consumer brands, such as M&S, Nokia, Sony, Unilever and Virgin Atlantic to name a few.

To stay with this self-laudation: there are also articles about the project on Trendhunter and Ads Of The World.

And here is the video to the project.

Please contact me if you are interested in webcam-tracking technologies wether it´s online, mobile or in kiosk-systems. I am happy to consult you and develope marketing concepts for you.

Huge campaign from Nike: Welcome to the KobeSystem!

sbecker — Mon, 16 Jan 2012 13:26:01 +0000

There is a new campaign from Nike: Under the claim “Success for the Successful” Kobe Bryant is introducing the KobeSystem. Some kind of camp, guide, help by Kobe Bryant to teach the already successful to reach an even higher level. Teasering started at the end of 2011 with spots like these:

Several bloggers, mags and multiplicators got really high quality teaser packages – called “Success Packs” – with some information about the project. The content: a letter from Kobe Bryant, an iPad (!), a pin and photos of design inspirations and first drafts of Kobe Bryant’s seventh signature shoe. One example can be seen here on Home of the Sole.

Right now the TV-spot has started and is lifting the project with all its celebrities to the next level: Sir Richard Branson, Kanye West, Paul Rodriguez, Serena Williams just to name a few. Here is the TV-spot:

The campaign is also integrated in the Facebook page of Kobe Bryant.

So attack fast, attack strong – in Kobe´s shoes! Agency: Wieden + Kennedy. Via

The beauty of a second – a great short film contest by Montblanc and Wim Wenders.

sbecker — Tue, 20 Dec 2011 11:35:37 +0000

Very nice project. A short film contest, where people should shoot a scene lasting one second and upload it on the contest-page www.montblanconesecond.com. The best “seconds” are shown in a spot with the 60 winners. The result of the first round is impressive:

The deadline of the third round just ended on 13th december. I am curious about the next winner spot. You can already watch the uploaded entries and playlists on the webiste.

Why Montblanc? It´s an homage to the chronograph, which recorded time to the accuracy of a fifth of a second. The winners will win a Montblanc Nicolas Rieussec chronograph and meet Wim Wenders in Berlin.

And here is the (intro)spot with Wim Wenders:

Via

How to promote sausage rolls in a spot? Of course like that…

sbecker — Thu, 08 Dec 2011 15:21:24 +0000

Spot for Wall´s sausages:

Watch another spot and all credits here. Of course Alan (the dog) has also his own Facebook page.

Funny spot for Macy´s with Justin Bieber.

sbecker — Mon, 28 Nov 2011 12:56:28 +0000

Via

Watch it!!! “The greatest moustaches in history”-rap!

sbecker — Fri, 18 Nov 2011 09:53:09 +0000

Very funny – even Ron Burgundy is in it! Supporting “The Movember Movement” to to raise awareness and funds to fight prostate and ball cancer.

Via