“The Webby Awards is the Internet’s most respected symbol of success. The 16th Annual Webby Awards received nearly 10,000 entries from all 50 states and over 60 countries worldwide.” (www.webbyawards.com)

In case you really haven´t heard of the first browser racing game with mimic- and face-steering so far (shame on you!), here is the blogarticle about it and here a showcase video:

I am very proud of this project as it is honered already by press and blogs like Trendhunter, Ads of the world or Adverblog. And made it on the Tomorrow Awards Shortlist and in the Global Innovation Report.

Here is the video:

Please also watch one of his former projects – a video about him staying in bike lanes without ever leaving them. Like a police officer told him after charging him 50$ for leaving the lane. Very funny. And: over 5 million views!

A funny idea and lots of buzz now and in future by that I guess.

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Here is video promoting the interactive project:

The video has already over a million views and a lot of bloggers have been writing about it. Maybe the fact that this explosive project started right on Valentine´s day pushed the viral spread too. Agency: Deutsch L.A.

Found on Digital Buzz.

Michael Litman, Head of Engagement at 90:10 Group and blogger on Adverblog, summerized the stats and potential for brands on Pinterest in a nice Slideshare. You should definitely have a look at it here.

This is how the Monkey-Planet in Munich looks like:

And here are some more planets – just for fun and personal memories in Oslo and Sydney:

While the app. itsself is maybe a little short, the campaign and view behind the scenes is very interesting and entertaining. Starting with the videoteaser giving an impression of the world waiting for you to discover, there is a bunch of making of-videos available on Vimeo.

Based on the story, there is a video for every letter of the alphabet giving you an impression how costly and lovely this app. was produced. All these videos are shown on a website too.

Of course the project is also connected and promoted via social media channels. There is a Facebook-Account to the app. and you can follow Moonbot Studios and The Numberlys on Twitter  too.

And here are the making of videos for “A” for Art, “C” for Character Design and “E” for Editing…

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To stay with this self-laudation: there are also articles about the project on Trendhunter and Ads Of The World.

And here is the video to the project.

Please contact me if you are interested in webcam-tracking technologies wether it´s online, mobile or in kiosk-systems. I am happy to consult you and develope marketing concepts for you.

Several bloggers, mags and multiplicators got really high quality teaser packages – called “Success Packs” – with some information about the project. The content: a letter from Kobe Bryant, an iPad (!), a pin and photos of design inspirations and first drafts of Kobe Bryant’s seventh signature shoe. One example can be seen here on Home of the Sole.

Right now the TV-spot has started and is lifting the project with all its celebrities to the next level: Sir Richard Branson, Kanye West, Paul Rodriguez, Serena Williams just to name a few. Here is the TV-spot:

The campaign is also integrated in the Facebook page of Kobe Bryant.

So attack fast, attack strong – in Kobe´s shoes! Agency: Wieden + Kennedy. Via

The deadline of the third round just ended on 13th december. I am curious about the next winner spot. You can already watch the uploaded entries and playlists on the webiste.

Why Montblanc? It´s an homage to the chronograph, which recorded time to the accuracy of a fifth of a second. The winners will win a Montblanc Nicolas Rieussec chronograph and meet Wim Wenders in Berlin.

And here is the (intro)spot with Wim Wenders:

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