Another great world record attempt by Hot Wheels: Two real cars driving a vertical loop people normally know from the brand´s toy looping set. Succesfully executed at the X Games in L.A. A new Guinness world record.

Last year Hot Wheels already set the record for the longest jump. Seen at the Indy 500.

I like this campaign very much. Making stuff only toys can do – normally – is generating big pictures, lot´s of free media and you can´t get any closer to the product. Great story telling from the guys at Mistress. Via.