Viral 3D-video catalogue from Jay JaysGreat new site of Jay Jays, a discount fashion retailer in Australia.
On the page the new collection is presented in dance-videos. To get informations about the clothes the dancers are wearing, you just have to do a snapshot: The video will freeze and productdetails will appear.
There have been some interactive video-presentings like this so far, for example the one from Diesel to present their spring/summer-collection 2010. I think the one from Jay Jays has a better usability. Plus: the videos are made with 3D-technique. What is another viral trigger. And a connection to the POS, where you get the free 3D-glasses.
Tags: 3D, catalogue, collection, Jay Jay`s, Video, Viral, Website
Giant Bugs!With the right concept beamer projections are still a good idea for promoting a product and getting local awareness. Spreading a video and information about it in the internet will generate a bigger reach via blog-articles etc. Good idea for Black Flag insecticides.
And here is the video: Tags: beamer, Black, Flag, Insecticides, promotion, Video
FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)In a few days the FIFA Worldcup 2010 is starting. One battle is on the field, another in the internet, television and in print-ads. The biggest players so far: Nike and adidas. Tags: adidas, advertising, FIFA, football, Nike, Video, worldcup, YouTube
Und weiter geht`s in der Kommunikation zu Red Bull Stratos!Wie im Artikel vom 27.01.10 berichtet, plant Red Bull mit Felix Baumgartner eine Weltsensation: ein Mensch durchbricht im freien Fall die Schallmauer. Weitere Infos auf der Microsite hierzu. Das lässt sich in der Kommunikation medienübergreifend rauf und runter spielen, bis hin zu einer eigenen Presseseite hierzu mit multimedialem Inhalt. Tags: 10, Bull, Jumps, Multimedia, Red, Stratos, Video, Viral, Website
|
| |||||||||||||||||||||||||||||
