FIFA WORLDCUP 2010: More advertising

The battle for brand awareness is not limited in the internet and television. The big sponsors are also advertising directly in the cities. Nike and Coca-Cola for example with huge installations in Johannesburg.

This is Coca-Cola`s “cratefan” in Newtown Park. The sculpture is made of 2.500 bottle crates, weighs 25 tons, and is 54 feet tall.

And here is Nike`s “ballman” in the Carlton Shopping Centre, made of 3.000 footballs.

Tags: 2010, Buzz, Coca, Cola, FIFA, installation, Johannesburg, Nike, worldcup

21.06.2010, Kategorie Buzzmarketing | 1 Kommentar »

FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)

In a few days the FIFA Worldcup 2010 is starting. One battle is on the field, another in the internet, television and in print-ads.

The biggest players so far: Nike and adidas.
Who will win this video-battle? A few weeks ago I would have said Nike is leading…but Franz Beckenbauer, Oasis and Snoop Dogg in a Star Wars-scene is really a big story:

Tags: adidas, advertising, FIFA, football, Nike, Video, worldcup, YouTube

08.06.2010, Kategorie General, Social Media, Viralmarketing | 2 Kommentare »