Viral: Nokia football (foosball) spot

It´s almost all about football these days. There are the big advertising campaigns of the official FIFA partners and equipment suppliers (f.ex. the Nike and adidas-spots), but also a lot of other brands who wants to get emotionalized by the world-event.
A nice idea to interpret this is the table soccer spot of Nokia. Maybe a little bit too long I think. But good idea with the “trick-navigation” at the end of the YouTube-video and the links to the detail-spots.

And here is the spot:

Tags: FIFA, football, N8, Nokia, Spot, Viral, worldcup

15.06.2010, Kategorie Viralmarketing | 1 Kommentar »

FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)

In a few days the FIFA Worldcup 2010 is starting. One battle is on the field, another in the internet, television and in print-ads.

The biggest players so far: Nike and adidas.
Who will win this video-battle? A few weeks ago I would have said Nike is leading…but Franz Beckenbauer, Oasis and Snoop Dogg in a Star Wars-scene is really a big story:

Tags: adidas, advertising, FIFA, football, Nike, Video, worldcup, YouTube

08.06.2010, Kategorie General, Social Media, Viralmarketing | 2 Kommentare »