Viral 3D-video catalogue from Jay JaysGreat new site of Jay Jays, a discount fashion retailer in Australia.
On the page the new collection is presented in dance-videos. To get informations about the clothes the dancers are wearing, you just have to do a snapshot: The video will freeze and productdetails will appear.
There have been some interactive video-presentings like this so far, for example the one from Diesel to present their spring/summer-collection 2010. I think the one from Jay Jays has a better usability. Plus: the videos are made with 3D-technique. What is another viral trigger. And a connection to the POS, where you get the free 3D-glasses.
Tags: 3D, catalogue, collection, Jay Jay`s, Video, Viral, Website
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