Free global social media insights – from Global Web Index
Nice tool – the “lite” version of the new Global Web Index:
How it works (source: Global Web Index)
You can select country, gender, age bands and an attitudinal outlook (if you want). The attitudes we predefined for demonstration purposes are based on the people who agree with the following questions:
- Risk taker: “I like to take risks”
- Informers: “I regularly inform friends and family on new products and services”
- Positives: “I feel positive about the global economy”
- Strivers: “I’m always striving to achieve more in life”
- Premium Lovers: “I tend to buy the premium version of the product”
- Internationals: “It is important to stay in touch with what is going on in the world”
- Thrill seeker: “I like to pursue a life of challenge, novelty and change”
Once you define your audience you can analyse them against 3 key areas and against the country average:
- Motivations for getting online:
What do online consumers consider to be “very motivating”. This question covers all reasons for getting online, but look out for social motivations, such as “staying in touch with friends”, “sharing content” or “promoting myself”
- Social media behaviour:
What online consumers have done in the last month online. There are also non social behaviours in there for comparison. In the main research we also cover lapsed usage and non involvement
- Brands in social media:
Which kind of social marketing communications “improve the opinion of a brand” in the eyes of consumers. Again there are non social executions for comparison
Tags: app, Global, Index, insight, Media, research, Social, tool, Web
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