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FIFA WORLDCUP 2010: More advertising

The battle for brand awareness is not limited in the internet and television. The big sponsors are also advertising directly in the cities. Nike and Coca-Cola for example with huge installations in Johannesburg.

This is Coca-Cola`s “cratefan” in Newtown Park. The sculpture is made of 2.500 bottle crates, weighs 25 tons, and is 54 feet tall.

And here is Nike`s “ballman” in the Carlton Shopping Centre, made of 3.000 footballs.

Tags: 2010, Buzz, Coca, Cola, FIFA, installation, Johannesburg, Nike, worldcup

21.06.2010 · Stefan Becker > · Tags: 2010, Buzz, Coca, Cola, FIFA, installation, Johannesburg, Nike, worldcup Category: Buzzmarketing	1 Comment »

One Response to “FIFA WORLDCUP 2010: More advertising”

1. Tim Rombach says:

   06/23/2010 at 09:11

   Coca-Cola`s “cratefan” in Newtown Park is a cool idea!