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Viral 3D-video catalogue from Jay Jays

Great new site of Jay Jays, a discount fashion retailer in Australia.

On the page the new collection is presented in dance-videos. To get informations about the clothes the dancers are wearing, you just have to do a snapshot: The video will freeze and productdetails will appear.

There have been some interactive video-presentings like this so far, for example the one from Diesel to present their spring/summer-collection 2010.

I think the one from Jay Jays has a better usability. Plus: the videos are made with 3D-technique. What is another viral trigger. And a connection to the POS, where you get the free 3D-glasses.

Tags: 3D, catalogue, collection, Jay Jay`s, Video, Viral, Website

14.06.2010 · Stefan Becker > · Tags: 3D, catalogue, collection, Jay Jay`s, Video, Viral, Website Category: Viralmarketing, Websites	1 Comment »

One Response to “Viral 3D-video catalogue from Jay Jays”

1. Tim Rombach says:

   06/23/2010 at 09:15

   Great Idea for e-commerce!