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FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)

In a few days the FIFA Worldcup 2010 is starting. One battle is on the field, another in the internet, television and in print-ads.

The biggest players so far: Nike and adidas.
Who will win this video-battle? A few weeks ago I would have said Nike is leading…but Franz Beckenbauer, Oasis and Snoop Dogg in a Star Wars-scene is really a big story:

Tags: adidas, advertising, FIFA, football, Nike, Video, worldcup, YouTube

08.06.2010 · Stefan Becker > · Tags: adidas, advertising, FIFA, football, Nike, Video, worldcup, YouTube Category: General, Social Media, Viralmarketing	2 Comments »

2 Responses to “FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)”

1. Blog BUZZIN MONKEY » Blog Archiv » Viral: Nokia football (foosball) spot says:

   06/15/2010 at 14:34

   [...] There are the big advertising campaigns of the official FIFA partners and equipment suppliers (f.ex. the Nike and adidas-spots), but also a lot of other brands who wants to get emotionalized by the world-event. A nice idea to [...]
2. Tim Rombach says:

   06/23/2010 at 09:20

   The battle of the big brands