Monatsarchiv für Juni 2010FIFA WORLDCUP 2010: More advertisingThe battle for brand awareness is not limited in the internet and television. The big sponsors are also advertising directly in the cities. Nike and Coca-Cola for example with huge installations in Johannesburg. This is Coca-Cola`s “cratefan” in Newtown Park. The sculpture is made of 2.500 bottle crates, weighs 25 tons, and is 54 feet tall.
And here is Nike`s “ballman” in the Carlton Shopping Centre, made of 3.000 footballs.
Tags: 2010, Buzz, Coca, Cola, FIFA, installation, Johannesburg, Nike, worldcup
Viral: Nokia football (foosball) spotIt´s almost all about football these days. There are the big advertising campaigns of the official FIFA partners and equipment suppliers (f.ex. the Nike and adidas-spots), but also a lot of other brands who wants to get emotionalized by the world-event.
And here is the spot: Tags: FIFA, football, N8, Nokia, Spot, Viral, worldcup
Viral 3D-video catalogue from Jay JaysGreat new site of Jay Jays, a discount fashion retailer in Australia.
On the page the new collection is presented in dance-videos. To get informations about the clothes the dancers are wearing, you just have to do a snapshot: The video will freeze and productdetails will appear.
There have been some interactive video-presentings like this so far, for example the one from Diesel to present their spring/summer-collection 2010. I think the one from Jay Jays has a better usability. Plus: the videos are made with 3D-technique. What is another viral trigger. And a connection to the POS, where you get the free 3D-glasses.
Tags: 3D, catalogue, collection, Jay Jay`s, Video, Viral, Website
Another nice beamer project.In the last article we saw giant bugs…this time it`s all about pixel. And BMW. Creative beamer-project from BMW Asia in Singapore.
The video: And here is the social media-connection to Facebook.
Tags: 3D, Asia, beamer, BMW, Buzz, project, Singapore
Giant Bugs!With the right concept beamer projections are still a good idea for promoting a product and getting local awareness. Spreading a video and information about it in the internet will generate a bigger reach via blog-articles etc. Good idea for Black Flag insecticides.
And here is the video: Tags: beamer, Black, Flag, Insecticides, promotion, Video
The potential of social gamingOver the last years – and mainly because of Facebook – social gaming has become huge. The big winner: zynga (revenue in 2009: 200.000.000,- $) More amazing numbers here.
Tags: Facebook, Gaming, Social, zynga
FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)In a few days the FIFA Worldcup 2010 is starting. One battle is on the field, another in the internet, television and in print-ads. The biggest players so far: Nike and adidas. Tags: adidas, advertising, FIFA, football, Nike, Video, worldcup, YouTube
From today on the MONKEY is growing up bilingual!It looks like more and more of our projects are europe-wide or even leaving this continent. That`s great! And a good reason to switch the language of this blog to English – starting from today on.
For all new readers: Welcome to the BUZZIN MONKEY Blog! An English Facebook page will follow soon… Tags: BUZZIN, English, language, MONKEY
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