I like that app. and its campaign very much! Numberlys is the latest iPad and iPhone app. from Moonbot Studios. It´s a very lovely animated interactive story about some tiny characters living in a world of numbers. The scenery and style are based on Fritz Lang´s “Metropolis” from 1927. In a new and cute version of it. Though it´s more a movie than a mobile game, with only a few interactive features, it is great to step into the world and discover with “them”  the alphabet.

While the app. itsself is maybe a little short, the campaign and view behind the scenes is very interesting and entertaining. Starting with the videoteaser giving an impression of the world waiting for you to discover, there is a bunch of making of-videos available on Vimeo.

Based on the story, there is a video for every letter of the alphabet giving you an impression how costly and lovely this app. was produced. All these videos are shown on a website too.

Of course the project is also connected and promoted via social media channels. There is a Facebook-Account to the app. and you can follow Moonbot Studios and The Numberlys on Twitter  too.

And here are the making of videos for “A” for Art, “C” for Character Design and “E” for Editing…

Via