Nice tool – the “lite” version of the new Global Web Index: How it works (source: Global Web Index) You can select country, gender, age bands and an attitudinal outlook (if you want). The attitudes we predefined for demonstration purposes are based on the people who agree with the following questions: - Risk taker: “I like to take risks” Once you define your audience you can analyse them against 3 key areas and against the country average: - Motivations for getting online:
Facebook: Is the “dislike”-button really coming?!It looks like there will be a “dislike”-button soon on Facebook – watch this part of the interview with Mark Zuckerberg >>
PS: abc News will earn good money with the ads before the video! [more]
FIFA WORLDCUP 2010: More advertisingThe battle for brand awareness is not limited in the internet and television. The big sponsors are also advertising directly in the cities. Nike and Coca-Cola for example with huge installations in Johannesburg. This is Coca-Cola`s “cratefan” in Newtown Park. The sculpture is made of 2.500 bottle crates, weighs 25 tons, and is 54 feet tall.
And here is Nike`s “ballman” in the Carlton Shopping Centre, made of 3.000 footballs.
Viral: Nokia football (foosball) spotIt´s almost all about football these days. There are the big advertising campaigns of the official FIFA partners and equipment suppliers (f.ex. the Nike and adidas-spots), but also a lot of other brands who wants to get emotionalized by the world-event.
And here is the spot: [more]
Viral 3D-video catalogue from Jay JaysGreat new site of Jay Jays, a discount fashion retailer in Australia.
On the page the new collection is presented in dance-videos. To get informations about the clothes the dancers are wearing, you just have to do a snapshot: The video will freeze and productdetails will appear.
There have been some interactive video-presentings like this so far, for example the one from Diesel to present their spring/summer-collection 2010. I think the one from Jay Jays has a better usability. Plus: the videos are made with 3D-technique. What is another viral trigger. And a connection to the POS, where you get the free 3D-glasses.
Another nice beamer project.In the last article we saw giant bugs…this time it`s all about pixel. And BMW. Creative beamer-project from BMW Asia in Singapore.
The video: And here is the social media-connection to Facebook.
Giant Bugs!With the right concept beamer projections are still a good idea for promoting a product and getting local awareness. Spreading a video and information about it in the internet will generate a bigger reach via blog-articles etc. Good idea for Black Flag insecticides.
And here is the video: [more]
The potential of social gamingOver the last years – and mainly because of Facebook – social gaming has become huge. The big winner: zynga (revenue in 2009: 200.000.000,- $) More amazing numbers here.
FIFA WORLDCUP 2010: Nike vs. adidas (and the rest)In a few days the FIFA Worldcup 2010 is starting. One battle is on the field, another in the internet, television and in print-ads. The biggest players so far: Nike and adidas.
From today on the MONKEY is growing up bilingual!It looks like more and more of our projects are europe-wide or even leaving this continent. That`s great! And a good reason to switch the language of this blog to English – starting from today on.
For all new readers: Welcome to the BUZZIN MONKEY Blog! An English Facebook page will follow soon… [more]
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