Red Bull Formula Face.
The first online game with facial steering.
Overview.
Red Bull Formula Face is a browser racing-game that can be controlled by your facial expressions! The system is tracking the user´s mimic
and head movement via webcam. And this is how you play the racing game:
- Blinking = turboboost
- Smiling = activating collected specials (monster tires, glue, scissor…)
- Imitate shown grimaces = shoot photo and collect bonus (only if you imitate correctly the photo is made!)
- Tilting your head = steering left/right
All you need is a computer and a webcam – no special hardware. You can select different character styles, individualize it with your own photo, pick a formula 1, nascar or rallye car a and race in one of three tracks. The game and its tracks are all made in a paper style design and make the user explore the world of Red Bull – f.ex. urban nightlife, sport freestyle and racing.
The game is closely tied into social networking, as you can post your highscore on Facebook, start friend challenges on Facebook and share the photos of you imitating grimaces. A Facebook-gameticker integrated on the website is showing the user all gaming news from his friend network.
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Another highlight in the game is the possibility to download a pdf of your own paperfoldable avatar and get your handcrafted racer on your desk.
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Touchpoints.
- Website with integrated online game, language selection (7 languages), social features and login to your own account/avatar
- Facebook-app. connected to the game showing played and pending friend challenges
- In-game sponsoring f.ex. by MINI and Yahoo (and integration in partner communication)
- PR (online/offline)
- Blogpromotion
- Flash banner
- Print flyer